Worth a read to gain new book marketing strategies. https://wp.me/p3mGq7-mUh
There’s nothing quite like setting foot in a social function for triggering every insecurity I have in a span of 2 seconds flat. Last night, I got a taste of how far I had come in regards to self-confidence as well as a view of how far I still have to go.
Let me explain.
Last week, Deanna Radford from my writing group (a wonderful poet who’s into some really interesting edgy music) mentioned a cocktail party that was taking place on Feb. 16 at a local hotel. It was part of an event where sales reps from book publishers meet with local bookstores to do business, but a new feature—the cocktail—was added to allow writers the chance to mingle with these publishing superpowers. Though I’m not a fan of social gatherings of this kind, I am trying to figure out the Montreal writing scene and thought this would be a great chance to get a lay of the land, so to speak, and agreed to go. Honestly, I had no idea what I was walking into. I figured the event would be held conference-style in a hall where I could sip wine in a dark corner and recon the room. If things got too crazy, then I could slip out ninja-style and no one would be the wiser. But right from the start, I was confounded. The event was held in a penthouse and it was a small group, maybe 30-40 people. This meant I would be in close proximity to people. And OMG, people would see me and I would have to talk.
And then it happened: a very nice, talkative sales rep entered my bubble and asked the question I was not prepared for: ‘So what’s your book about?’
Now, I write all the time about characters sweating bullets when under stress, but this was the first time in a while that I can remember actually feeling sweat ‘trickling down my back’ and ‘pricking at my brow’. Note that it is a horrible, horrible…horrible…feeling. I literally stood there thinking: Do I give her a log line? Tag line? Short or long pitch? Or talk from the heart? The traffic jam in my brain led to nonsensical stuttering until something—I have no idea what–came out. Luckily, she was very understanding, and seeing that I was a genre writer and independent, she very kindly hooked me up with the manager of a popular local bookstore.
By then, I was more than thankful for the counter stocked with wine. Lots and lots of wonderful, red, nerve-soothing, brain-numbing wine. I made sure my cup was full. The fuller it was, the less I had to talk. Oh, and the food table also came in handy for that.
The evening trucked on. The wine kicked in. My brain settled down. I met some lovely writers, two of which I gave my business card to once they showed interest in what I was doing (writing and this blog). I chatted with reps from some of the big publishing companies, sat across an ottoman from the Harper Collins rep, and chatted with the rep from Penguin-Random House from across the dinning room table about the power of social media and how it has become an essential too to writers and publishers. I smiled and nodded, happy to learn that, in this regard, I seem to be on the right track. I walked away going, ‘I just talked to the rep from one of the biggest publishing houses in the country. Say what?!’
Talking about myself is the hardest thing to do, as I can’t imagine anything more boring to a listener than hearing about me. And being introduced as ‘a writer’ with ‘one published book and another on the way’ was hard to get used to, especially being independent amidst people working under the traditional model. I mean, I write and have published, but I don’t have a label backing me. Who can vouch for my legitimacy as a ‘writer’? But, I was lucky. I had two wonderful friends flanking me (Cora Siré, a fantastic writer and poet and one of the most intelligent women I know, and Deanna already mentioned above). They introduced me to publishers and other people deeply involved in the Montreal writing scene that they already knew, and their lead-ins made for smooth introductions. Not only that, they talked me up. Listening to them made me realize that I had done some interesting things–stuff I was proud of–that were worth talking about. This realization enabled me to smile wider, shake hands with more gusto, and greet people with greater ease (dare I say confidence?).
I left the evening with my head swirling. What did I really get out of the experience? How can I apply it to what’s happening in my writing life now? Here are two thoughts:
1) As in independent author, the evening itself wasn’t that useful. None of my books are published by any of the companies present nor will they appear in bookstores because of it (I’ve learned that many bookstores don’t accept independently published books unless they are backed by a label of some sort). However, Deanna noted that it’s important to put faces to names. One day, if I manage to successfully publish with a traditional company, or try to set up a reading or a book-launch or other event, these contacts just might come in handy.
2) I learned that independent/self-published authors are making strides and are earning respect. Most of the time, when I stated that I had self-published, I detected what I thought were looks bordering on respect and interest. One seemed to appreciate that ‘going it alone’ gave me the chance to learn the ropes. Another rep admitted that indie publishing has its place and that it was a good thing that writers have more options than before. I hadn’t expected these responses but they were definitely welcome.
I think my point is this: being a lone writer and staying behind the desk might be comfortable, but we’ve known for a long time that the market is changing. Writers are expected to ‘get out there’ more than ever before. We are being called to understand and to participate in the business side of things, including marketing, promotion, and networking, things that don’t have anything to do with writing itself. It’s not comfortable, but it seems to be becoming a must. Did everything go smoothly last night? Nope. But I survived. It was scary and challenging, but the experience was invaluable. My suggestion? Try to get out there, see what you can learn from other writers, about the relationships between the movers and the shakers. Start with small events and go with good friends who have experience with this sort of thing who can help you out when you need it. And then feel good about stepping out of your comfort zone.
What are your thoughts? Do you find it hard to talk about yourself and your work? What do you do to get over it? Do you like these kinds of social functions? What do you think about writers being called to step into the forefront more and more often?