Essays

Top PR Tips for Authors from HarperFiction publicist Amy Winchester #Romance14

Really great tips here about book PR

romance festival

Amy Winchester, Press Officer at HarperCollins UK give her top tips

PR and marketing make up a strategy cornerstone when it comes to taking your book to the widest audience possible. Even if you don’t have a dedicated publicity team working on your titles, you can still get noticed. Follow our tips below to maximise your publicity campaign.

Write a press release

Your press release should function as a one-page stop for everything of note about you and your book. Include a picture of the cover, the title, format and price, along with your name and your contact details – and make these basics stand out, as they’re the first thing a journalist will be looking for. Keep your blurb and information about you short and concise – don’t let your USPs drown in a paragraph!

Goodreads and Amazon

Pay close attention to the information you have listed here, as…

View original post 329 more words